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Digital Community Manager, Kramer & Leonard Inc.
Chesterton, IN May 2011 - Current
Innovating the way they communicate with their customers. Currently building a modern website, view new site(under construction) or view old site. Recently hosted a live blog covering our suppliers at NeoCon. Designing and writing emails to our 1,700 customers twice a week about deals, handy tips, and what we’re up to. Analyzing open-rate and click-through data from those emails as well as our website to measure the response of my efforts and how they can be improved. Also communicating with customers through Linkedin, Facebook, Wordpress, and Twitter. Creating promotional marketing material for the sales team, writing radio ad copy, and revising corporate capabilities material. I have become a key person within their marketing team, offering my knowledge and creativity.
Websites
view new site(under construction)
Immediately searched for and updated dozens of broken links on old site.
Created new section on old site for their Co-branded copy paper with the United Way
Created new section on old site for their Sizzling Summer Seating Sale
Created new section on their old site for the NeoCon live blog which I hosted.
Linkedin
Facebook
Twitter
United Way leave behind letter
Email Marketing
All content was chosen and written by Melessa. View Collection
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